Artists Connect & Support to Reset & Reinvent – Weekly Updates

What is Artists Connect and Support to Reset and Reinvent?


This is a free weekly online meeting of artists and creative entrepreneurs to connect, support and inspire each other during the lockdown. Here you will find weekly updates, tips and resources.

How does it work?

1.Sharing: Participants discuss current challenges and wins.

2. Ask the expert: In conversation with a guest speaker about current and relevant topics including: Marketing, Finance, Resilience, Mental Wellbeing, One to One support, New business strategies, Fundraising etc.

3. Tips and Advice: Sharing of ideas and strategies for success

4. Weekly online updates, videos, audios, tips and resources ⤵️

How to attend?

  • 👉Click here to register and request the Zoom Meeting link

  • After registering, you will receive a confirmation email containing information about joining the meeting.

Tue 28 April 2020, 3pm Meeting (Audio recording)

👉Click here to listen to the audio recording

Tue 28 April 2020, 3pm Meeting (Highlights & Tips)

From next week small companies are to get access to 100% taxpayer-backed loans after they raised concerns about slow access to existing coronavirus rescue schemes. UK Government is offering up to £50,000 loans for small businesses.

The scheme requires filling in a two-page self-certification form online. The loan terms mean that no capital or interest repayments will be due for one year. Instead, the government will pay the interest for the first 12 months.

Here are a few suggestions on how to use this loan to benefit your creative business:

Before I give you my suggestions I want you to keep in mind the two types of debts as described by Robert Kiyosaki in his book Rich Dad Poor Dad:

a) Bad Debt is used for consumption, takes money out of your pockets and makes you poor.

b) Good Debt is used to buy assets and investment, puts money into your pockets, helping you increase the return on investment and makes you rich.

If you eventually decide to apply for the loan here are a few sensible ideas on what you could spend it on… some, may require no or very little money.

18 Ways How to improve your creative business

  1. Ask your customers/audiences what their problems are and create an offering for them.

  2. Invite speakers and specialists to disseminate information that would benefit your audience.

  3. Write and publish articles/ book or hire a copywriter: Promote it and give it away as your marketing tool.

  4. Partner with an IT specialist/firm to build a platform to improve or take your business online.

  5. Take an online course.

  6. Buy quality video, lighting, and audio equipment for your business.

  7. Partner with a videographer to increase the quality of your visual services.

  8. Create a podcast to reach a wider audience.

  9. Create vlogs and professional videos.

  10. Enter award competitions by hiring specialists in your field.

  11. Hire a mentor/coach to create a strategy and keep you on track and accountable.

  12. Get a proper business plan written by experts for at least two purposes. 1. Founders. 2. Banks

  13. Automate your process/services (where possible): marketing, sales, customer relations, admin, accounts etc. You may plan to employ someone to do this for you.

  14. Building digital Assets which would leverage your services above others.

  15. Create and think where possible to productise your offering/ services.

  16. Set a small percentage of this loan to test the market and deliver your services/ products to your audiences/ markets

  17. Use YouTube channel as your business platform especially for acting/ voiceover/ dance lessons/ coaching etc

  18. Invest on video platforms such as Zoom/ YouTube, WebinarNinja etc.

For a one to one artistic business coaching session contact me

Tomorr Kokona
Artistic Leadership Coach and Performing Arts Specialist

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