Pitching Your Artistic Idea and Vision Clearly is Vital

‘’It took me a while to realise that if I wanted to communicate my artistic vision clearly, I had to work on my pitch and make it as my ONLY ANSWER so I could bring people to my idea’’

Last week I attended an event at Sadler’s Wells Theatre in London and during the interval I was asked by someone I had just met, the usual question: ‘So, What do you do’?

This is a tricky and complicated question. Do you just give them a short version of what you do? What you’ve been doing in the last month, year or decade? Or perhaps you start listing the many things that you do and end up confusing them and yourself along the way?

Over the years I used to keep two things in mind:

1. I would mainly mention what I was occupying my time with… then list a couple of things for clarification.

2. I used to try to tailor the answers according to the person who asked me.On both occasions I would notice that my answers were incomplete, inconsistent and often confusing.

It took me a while to realise that if I wanted to clearly communicate my artistic vision, I had to work on my pitch and make it as my ONLY ANSWER so I could bring people to my idea. It has not been easy, and I’m not saying that you should recite your pitch like a broken record. No. What I’m saying is that, once I identified my fundamental WHY, with time, practice and by using teleprompters I have managed to improve and get better at pitching.

Now I find it much easier to answer that tricky question: ‘So, what do you do’? And here are my four tips on how to get better at preparing and presenting your pitch:

  • Identify your fundamental WHY

  • Take your time

  • Practice

  • Use the technology

To learn more about how to find, prepare, develop and present your creative idea and vision contact me or visit: www.tomorrkokona.com

(c) Tomorr Kokona, February 2018

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